Rita Seckington and Stephen Holman – Sam’s Club Merchandising – CPG School...
Sam’s Club looks for unique, unexpected and/or high-end consumer products to feature for in-store demos and showcase events. Rita Seckington and Stephen Holman of the Sam’s Club home office describe...
View ArticleKourtney Barrett – Co-founder & CEO, JUNK Brands – CPG School Presentation –...
The sports headbands that Kourtney Barrett began producing in 2011 from her garage in Bentonville, Arkansas sparked an almost cult following from local athletes. Months later, sales from a booth at...
View ArticleValerie Wilson – IRi – CPG School Presentation – April, 2015
We’re in a “fact based” sales world. We’re in a world of “Big Data.” Information can paint an important picture of the “why behind the buy.” Valerie Wilson of IRi Worldwide shares with us how to...
View ArticleSean Womack – TBD, Inc. – CPG School Presentation – April, 2015
What do you want your consumer product to be known for? For being something new and different? Something that shoppers care about? Do you want to create a brand that shoppers love and form an...
View ArticleRick West – Co-founder & CEO, Field Agent – CPG School Presentation – April,...
People say it’s HARD to get a product on the shelves of a major retailer, but Rick West says, it’s harder to STAY on the shelves! He discusses the ever-shifting atmosphere of retail in his...
View ArticleAndrew Bojie of All Product Design & Larry Robertson of AON Invent – CPG...
Andrew Bojie of All Product Design and Larry Robertson of AON Invent walk us through the process of designing and prepping a product from idea to shelf. Design, licensing, patent processing and...
View ArticleClint Lazenby – #OnShelf – CPG School Presentation – April, 2015
The path to getting a consumer product on retailers’ shelves isn’t always well defined. Some steps along the way come unexpectedly, or at a different speed or time than anticipated. In this video,...
View ArticleClarissa Clark – President & CEO, 4 Clarity – CPG School Presentation –...
Clarissa Clark specializes in the automotive and beverage categories of retail. In this video, she explains that, although the operations of various retailers may vary widely, it’s sometimes important...
View ArticleLeslie Wilson – CAST – CPG School Presentation – April, 2015
Your new product just won distribution for a test run in 500 Walmart stores! You work diligently to execute this flawlessly. At the appointed time, you head to the store, to the right department and...
View ArticleTJ Foltz – Founder & CEO, Humankind Water – CPG School – November, 2014
Social network marketing, properly executed, can be one of your most powerful tools in getting public awareness of your product where you want, and need it to be. T.J. Foltz, Founder and CEO of...
View Article
